Christ Memorial Lutheran Church of Madison, Wisconsin was well rooted in denominational practices, programs and imagery. With a strong desire to deconstruct the complexities and traditions of church, CMLC engaged Auxano to coach them to the point of strategic simplicity and unity. According to Sr. Pastor, Jeff Meyer, having a clear three point strategy has “enabled our church to communicate to attenders with clarity & consistency. It has unified our staff, and above all, lessened my internal conflict of trying to do everything. Our strategy has given me the confidence to say No!” Now with a healthy church, a tight Vision Frame and a newly Auxano designed brand, CMLC is pursuing a fresh vision for the future. With a main campus hidden within the confines of a neighborhood subdivision, CMLC has a vision to become one church with regional impact! The church identified four to six “hot spots” in their city where regional locations could be established. Each region of impact will carry the church’s missional fervor and organizational plan. Through this on-going passion to geographically unleash their people, CMLC will connect the disconnected, impact the unaffected, and reach the unchurched people in the greater Madison area to life in Christ.