|
|
Upward Sports MinistryProfileCEO: Caz McCaslin
PHASE I
Vision To Grow
Branding Directives
PHASE II
Leadership Development
"You will be hard pressed to find a better team than Auxano. With their outstanding leadership they have guided Upward to a higher level of clarity by defining what matters to the heart of our
ministry.
The team at Auxano, experts in their field, helped us define the one thing that we should be focusing all of our efforts on, and directed our abilities to carry out our mission. Alongside their leadership, they captured the passion of our mission and values, as if they were an extension of our team.
The best advice I can give a dear friend in the ministry is, “Line-up Auxano to lead your team through the essential vision path process as soon as you can. If you wait, you may miss an opportunity to sharpen the ministry God has provided, and in
effect, hinder your effectiveness in carrying out the mission He has called you to.”
Caz McCaslin
Founder
Ten years of explosive growth brought Upward to a 20-way intersection. With unprecedented opportunity and ample resources, the organization felt the strain of discerning which opportunities were key to future growth and which opportunities would dilute their effectiveness. Which direction was right? How could focus be rediscovered? How would the next 10 years sustain exponential impact? Starting in January of 2006, the nine-member leadership team entered the Vision to Grow process. In September, after successfully clarifying their vision, Upward contracted with Auxano for both Phase Two and Brand Communication Advancement services.
|